Why Sports Analytics are Important Part 1
Monday, March 1st, 2010“I have yet to be in a game where the most prepared team didn’t win. ” – Urban Meyer
“The will to win is important, but the will to prepare is vital.” – Joe Paterno
There is no doubt that in sports, preparation is an advantage. The evolution of coaching has continuously leveraged available technology to make improvements in team preparation. Recognizing this fact, Sports Analytics have started to spread beyond the initial hardcore audience of baseball into other sports like basketball, soccer, and football. Sports Analytics concepts are being used by successful sports teams, reinforcing their emerging value and popularity. In the next few years, Sports Analytics will continue to mature and begin to reach full bloom as more and more teams and staffs leverage sports data as a very sharp weapon against their opponents. Soon it will become a question of which teams can analyze their data better, faster, and most effectively apply it.
In this blog and the three parts that follow, I’ve outlined a few ideas on WHY and HOW to pursue an organized Sports Analytics strategy to improve your team preparation.
WHY?
The short answer as you may have guessed from the introductory paragraph…. is to “improve your team preparation”. But what exactly does “improve your team preparation” mean? This relatively simple concept can be deconstructed into many pieces, depending on your point of view. Below are a few of the factors that, I believe, make Sports Analytics important:
• Knowledge – New results, relationships, information, or metrics that can be used to determine areas of strength or weakness of yourself or your opponent. Gaining more knowledge and a deeper understanding of the key factors to success increases gives you more weapons to use against your opponent.
• Focus – Identifying the key factors to success, allows you to better select meaningful priorities and to focus your resources on the most beneficial activities. When resources are limited, placing emphasis on the activities that may result in the biggest performance gains is a big step towards success.
• Efficiency – The combination of increased knowledge and clear focus allows you to do better work on the items that are the most important. In essence this boils down to “How much good work can you get out of your staff / players?” If you do not provide the opportunity to increase their knowledge, in addition to clear direction, they will not perform at their best.
• Effectiveness – It’s one thing to have efficient staff/players that you’ve positioned to be knowledgeable, focused, and efficient, but the bottom line is their level effectiveness. Are they getting the job done? Effectiveness involves not only putting them in the position to be successful, but also the personal components of each person themselves. What is their personality type? How much experience do they have? What is their learning, teaching, or leadership style? All of these personal traits determine how effective each person will be in their role. In the end, to determine effectiveness in adequate detail, you need metrics to measure success or failure and re-adjust their knowledge and or focus.
• Motivation/Morale – Nobody likes to do busy/tedious/meaningless work. It can impart a feeling of low self-esteem and can drain energy and motivation. After all, if what you do makes no difference…why do it? Finding ways to reduce tedious work makes people feel that the work they do does make a difference. When they feel needed, and respected, they will likely want to take on more work and take more pride in the quality of their work. In the end, this reduction of busy work can help to make sure that morale is positive, even under heavy workloads.
• Competition – These concepts are growing in use and popularity. Your competitors are likely already using these approaches against you. If you do not arm yourself with and understanding of these tools, you run the risk of falling behind in the competitive sports arms race. Even today there are coaches and teams that are using Sports Analytics methods with great success.
